Prof. Dr Hans Ulrich Reck was elected by the Senate of the Academy of Media Arts Cologne to be its new rector for four years. He replaced his predecessor Klaus Jung on April 1. The native Swiss (*1953 in Schönenwerd) has taught art history in the media context at the KHM since 1995. He studied philosophy, art history and modern German literature at the University of Tübingen (graduated with Magister Artium in 1976) and communication design under Bazon Brock at the University of Wuppertal. He received his doctorate in philosophy in 1989 and habilitated in 1991 receiving the venia legendi “aesthetics and general art theory” on the basis of his habilitation thesis “Ascribed Reality. Everyday culture, design, art, film and advertising in the focus of media theory”, which was published in 1994. From 1992 to 1995 he taught communication theory at the University of Applied Arts Vienna. From 1988 to 2006 he was a consultant co-editor for the book series “Conference: German Literary Theory and Cultural Studies” (general editor: Liliane Weissberg; Wayne State University Press Detroit, Michigan); from 1996 to 2005 editor of the book series “Medienkultur” (Springer Verlag, Vienna/New York; 11 titles in total). Since 2003 he has been a member of the scientific board of the electronic online magazine “GHREBH. Revista digital do Centro Interdisciplinar de Semiótica da Cultura e da Mídia” (CISC, São Paulo, Brazil). Hans Ulrich Reck’s areas of interest are varied and interdisciplinary. They range from aesthetics, philosophy, art theory and history to the arts of the 20th century, semiotics, media theory, visual apparatus of the modern era, to the history and theory of the power of imagination, all of which are reflected in numerous publications.