Year: 2007 Categories: Text / Book / Print, design, Installation, spatial installation
Project type: 2. Projekt
Utopia works with decontextualisation of advertising messages by breaching their usual surroundings. As the slogns are not placed in a classic advertisement context, their meanings switch and they contextualize the space they are put in. As regards content the project is filed by reaserching the process of image-making and affirmation relating to the installation. This happened in form of a magazine that connects the research with pictures of the installation.
Fotos: Sandra Stein Modell: Marina Klauser Technische Unterstützung: Max Volk
Prof. Kris Krois, Pascal Glissmann
A production of the Academy of Media Arts Cologne.